CPC H04N 21/6175 (2013.01) [G06Q 30/02 (2013.01); G06Q 30/0239 (2013.01); H04N 7/163 (2013.01); H04N 21/4722 (2013.01); H04N 21/6125 (2013.01); H04N 21/812 (2013.01)] |
AS A RESULT OF REEXAMINATION, IT HAS BEEN DETERMINED THAT: |
The patentability of claims 1, 3, 4, 16 and 22 is confirmed. |
Claims 2, 5-15, 17-21 and 23-29 were not reexamined. |
1. A method implemented using a programmed hardware computer system coupled to the Internet, the method comprising:
(a) with the computer system automatically causing, in response to online activity from a first online user interface device, a first selected online advertisement to be directed to the first online user interface device, which online user interface device corresponds, at a time the first selected online advertisement is directed, to a first online access identifier;
(b) wherein the first selected online advertisement is selected based on information from a first user profile, which first user profile references or includes a first set-top box identifier that the computer system has a electronically associated with the first online access identifier;
(c) wherein the information in part (b) is derived at least in part from automatically collected first data related to user behavior with respect to at least one television advertisement delivered to a set-top box, which set-top box corresponds, at a time of that user behavior, to the first set-top box identifier; and
(d) wherein the first set-top box identifier and the first online access identifier are associated without using personally identifiable information pertaining to either a user of the first online user interface device or a user of the set-top box that corresponds to the first set-top box identifier, based on automatically recognizing that the online user interface device corresponding to the first online access identifier and the set-top box corresponding to the first set-top box identifier are connected, independently of each other, to a common local area network.
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